Being a makeup brand for men is much more than providing a product that works. The female segment has had many decades to shape and define their cosmetic wants and needs. Men, however, do not enjoy the same. At OfficiallyHis we aspire to tackle the makeup problems for men beyond just the makeup - our mission is to demystify for men the act of applying makeup, provide product solutions that address mens specific needs and social occasions, and create an ecosystem of men beauty that sparks joy and resonance.