Criterion, Incorporated is a professional manufacturer’s representative agency based in North & South Carolina, specializing in industrial instrumentation, controls, analytical equipment, and electrical apparatus. The company focuses on providing engineered solutions to meet the needs of its clients, aiming to improve product quality, ensure safety, and enhance process performance. Criterion operates with the goal of facilitating the growth of the manufacturers it represents in the market and increasing territory coverage. The company emphasizes continuity, stability, and proactive marketing strategies to promote its product offerings and adapt to new market conditions.