Shape is a wellness-focused company that provides science-backed tools and tips to help individuals achieve their fitness goals and improve overall health. Their website offers a wide range of content including workouts for all fitness levels, beauty and skin-care advice for diverse skin tones, mental health information, inclusive sexual wellness insights, and enjoyable meal ideas. Shape promotes a Healthy at Every Size (HAES) editorial perspective and emphasizes inclusivity in its content. The company's team of writers, editors, personal trainers, and wellness enthusiasts aim to inspire readers to take on wellness challenges with confidence and enthusiasm.